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Peter White

Attention Span Media
Executive Chairman, Attention Span Media
5225 Wilshire Blvd., Suite 603
Los Angeles, CA 90036

Peter leads the team at Attention Span, after a decade as CEO of a Cambridge, MA strategy consulting firm where he successfully created new companies and turned around underperforming ventures.

Before Attention Span Media, Peter was the CEO of KHIZ-TV Los Angeles and of Initial Broadcasting of California, where he led the transformation of an underperforming LA broadcast station into a cash-flowing digital TV pioneer, winning an EMMY in the process, culminating in a hugely successful exit.

Peter graduated from Hamilton College and did his graduate work at Harvard University, where he taught Asia-related economic development courses for 8 years.